Results & Case Studies
Law firm marketing case studies, from first audit to signed client.
Three Utah firms, three different goals, one honest way we report it: where they started, what we did, and what actually changed.
How We Report
Every case study, the same four parts
No cherry-picked screenshots. You see the whole arc, the same way, every time.
Anyone can post one good month. We'd rather show you the starting line, the work, how long it took, and the number that moved. If something didn't work, you hear about that too.
Starting conditions
The honest baseline: rankings, ad spend, intake, and where leads were leaking before we touched anything.
The work
What we actually built and changed, pages, ad structure, Google Business Profile, intake routing.
Timeline
How long it took. SEO compounds over months; paid moves faster. We say which is which.
Outcome
The result that ties back to signed cases and booked consults, not vanity traffic.
The Work
Three firms, three goals
Representative engagements across the practice areas we know best.
+138% organic sessions, +52% qualified leads/mo
Starting conditions: A new Google Ads account burning budget on broad clicks, thin practice-area pages, and after-hours calls landing in voicemail.
The work: Rebuilt the injury landing pages, restructured Ads around high-intent terms, added Local Services Ads, and fixed where intake calls were routed.
Timeline: 6 months.
Outcome: +138% organic sessions and +52% qualified leads per month.
Personal injury marketing →Top-3 map pack, +41% consultations booked
Starting conditions: A respected firm with almost no local visibility, invisible in the Salt Lake map pack for the terms that mattered.
The work: Cleaned up the Google Business Profile, set a real review cadence, built location and service pages, and locked down a consistent Utah NAP.
Timeline: About 5 months.
Outcome: Top-3 map pack for core terms and +41% consultations booked.
Family law marketing →−34% cost per lead, 2.1× signed-client rate
Starting conditions: Paying too much per lead in a crowded auction, and the leads coming in weren't signing.
The work: Tightened ad targeting and negative keywords, rewrote the intake flow, and added fast call response so urgent cases got a human, not a callback.
Timeline: 4 months.
Outcome: −34% cost per lead and a 2.1× signed-client rate.
Criminal defense marketing →Please Read
Figures are representative of past client engagements and are not a guarantee of future results.
Testimonials
What attorneys say
"I've been with Law Edge Solutions for over 4 years. We see consistent growth year after year. They never let my website go stale, it's always updated with great content and design."
Attorney Robert HenriksenHenriksen & Henriksen Law"Rich and his team at Law Edge have done magic for my firm. Great communication and excellent results. Highly recommended."
Attorney Jeremy AtwoodFamily & Elder Law"Easy to work with, good communication, and great attention to detail. Website looks great!"
Attorney JP BrummerJP Brummer, Criminal DefenseWant results like these?
Tell us your goal and we'll show you the path to get there, starting line, plan, and the numbers we'd aim to move.